The brief

Following Miura’s successful launch into the mobile payments market, they tasked us with launching their brand into the newly emerging tablet POS market.


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The solution

The competition looked corporate and techy. We needed to align our identity with the marketplace including cool tech brands such as PayPal, iZettle and Square.

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The idea

If the hardware was beautifully simple, shouldn’t our marketing be too? Our campaign took the idea and ran with it across a launch event, website, and outbound communications.

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